NFC Tag Mobile Marketing – What’s In It for You?

Drew ClaytonNFC Marketing

Near Field Communication can do far more than enable payment by smartphone. Here’s how focusing on near field can have far reaching consequences for your business. Remember when QR codes were all the rage? When we could all waste a few seconds fumbling for our phones, switching on the app and trying to get the app to recognise the code? … Read More

Eddystone Google Beacon Project

Marie Davidsonbeacon, eddystone, Google Developments

Eddystone

Apple launched iBeacons three years ago and things have been pretty subdued since. So why is there so much faith in Google’s late-to-the-party version? Three years is a lifetime in tech. Three (and a bit) years ago, for example, the hoverboard – you know, that thing on wheels that definitely doesn’t hover – made its debut. Now imagine the reception … Read More

4 Powerful AdWord Features To Use This Summer 2018

Drew ClaytonAdWord Updates

AdWords Services

Top 4 Google AdWords Features – Summer 2018 Google’s been busy updating its UI to help you target that bit more effectively and reach that bit further. But we’ll start with four letters that are starting to bring everyone out in a cold sweat: GDPR. GDPR and AdWords We’ll spare you another retread of the nuts and bolts of the … Read More

It’s all about Inbound Marketing & Automation – Outbound is OUT!

Drew ClaytonHubspot, inbound marketing

The Buyers Journey

The internet has come a long way and if you haven’t got a website asset to leverage your brand, company, products or services – you’re business will fall short in terms of your competitions Inbound sales. A Hubspot consultant from StartaDesign advised that, “A heavily weighted outbound sales strategy;  cold calling and purchased email marketing lists is a million miles from today’s … Read More

Tattoo Marketing 101: 3 Powerful Online Strategies (5 minute read)

Drew ClaytonAdWord Updates, Retargeting

Outlook Holy Grail Image

Creating remarkable tattoos is what you live for; that’s your passion. Making sure you have access to the latest tools and online knowledge you need to grow your tattoo business is what we do. It’s what we live for. It’s our passion. One client very passionate about tattoos is the International Arts Agency. Before working with us they had relied mainly on … Read More

Google’s Project Beacon. Have You Been Invited? (It’s free)

Drew ClaytonGoogle Developments

Google Project Beacon

Did anyone else get accepted in to Google’s Completely Free Project beacon today? I’ve just received an email from Google informing me that my client a 4 practice dental group has been accepted for Google’s Project beacon and they will be delivered in the next two weeks. How exciting? Google Trends is showing that search volume has exploded today which … Read More