Google’s Project Beacon. Have You Been Invited? (It’s free)

Drew ClaytonGoogle Developments

Google Project Beacon

Did anyone else get accepted in to Google’s Completely Free Project beacon today?

I’ve just received an email from Google informing me that my client a 4 practice dental group has been accepted for Google’s Project beacon and they will be delivered in the next two weeks. How exciting?

Google Trends is showing that search volume has exploded today which tells me there’s a lot of new businesses getting a shiny new beacon any day soon.

Google Beacon

Google Beacon

From my research it’s a device that is installed at your business address increases your venues potential to be visible on Google when a user is nearby using there mobile/smart phone.

I’ve witnessed this on my mobile device in the Aldi car park the other day. I stepped out of my motor and immediately my phone pinged with a special Festive offer on mince pies. Clever stuff. Shame I don’t like mince pies.

Mince Pies
How Does Project Google Beacon Work?

So these Google Beacons ping out a signal to nearby mobile users that have location services on (which most of us do, unless we are down to 1% battery).  When they are near your beacon and search for certain things that are related to your business, the chances of you appearing in the results is increased if they are near you.

It does not store customer information, it only sends out a location based signal.

For example – if Denise was to search for “restaurants near me” and was within the range of your beacon, the chances of your Restaurant showing up in the search results MAY be a lot higher than before.

For example, you’re likely already familiar with “near me” searches, where you open your phone and conduct a search such as “restaurants near me.”

If you were a restaurant owner, here’s what you could do utilise Google beacons:

  • Broadcast the daily specials to all receptive smart devices in the area.
  • Share how freshly brewed the coffee is.
  • Offer turn-by-turn directions to people walking on the street.
  • Let your customer pay without ever taking out their wallet or cell phone.
  • Send updates about upcoming events.

I say MAY as whilst there are several benefits supposedly available it depends on a few factors as to whether your business will be eligible. For example the amount of footfall your business gets is one of the criteria.

However, I’m all for embracing new mobile tech developments and it seems this technology will enable my clients to tap in to existing and new location-related features across Google.

On top of this Google will be unveiling new features so I’m thinking it’s a clever idea for most businesses to trial it out and not get left behind.

Here’s a brief summary of possible benefits:-

· Google Beacons help provide more accurate insights on how people interact with your business.

· Higher visibility on personal Google maps – only when people opt-in for location history (I wouldn’t bother checking… you probably are),

· Allowing user-generated content (like photos and reviews) to be gathered from visitors to your venue,

· Increase the accuracy of ‘popular times’ and visit duration’s to your venue – hopefully soon it will give you a live update of current visitors and

Safe to say, that is some great features packed into a compact device. I really think this beacon is going to useful for both the venue and its customers, considering how people mobile usage is at an all-time high.

If you want to get your hands on a free beacon, shoot me an email or alternatively contact us on and I’ll send you a link and best practices on how to set it up.

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